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TheWebXpert Client Questionnaire – SEO

What Services are you interested in? Site Localisation (eg. Optimise English .com site & Chinese .cn site) Search Engine Optimisation (Free traffic) Pay per Click (Paid traffic) Technical Search Engine Optimisation Audit

What would be your monthly SEO spend?

What would your monthly PPC spend?

What is the website you wish to optimise for?

Do you have more than one website you wish to have optimised? Yes No

If so, what are the other URLs?

What countries are you targeting with your website?

Is your website e-commerce? Yes No

Additional Comments

Have you engaged in search engine optimisation before (through an external agency or in house)? Yes No

If yes, please provide some details

Does the website have analytics tracking installed? Yes No

What is the main traffic source?

What is your starting time frame? Immediately Next month In the next 3 months Other

Additional Comments

What are your key objectives for the project (e.g. increase sales, increase brand awareness)?

What is the purpose of your website? (Check all boxes that apply) Sell products or services online Drive customers via phone or shops Provide information to consumers Build your brand Ensure that you have an international online presence Other

Please state if other :

What is different about the product or services that you are offering?

What is your company known for?

Would you be interested in a pay-per-click campaign as well as search engine optimisation campaign? Yes No Maybe in the future

What is your monthly budget for such campaign?

Who are your top 5 online competitors?

What keywords/key-phrases do you wish to target and rank for?

Who is your target audience?

Additional information for us:

Do you have a Content Management System (CMS) in place?

Who manages your website (making on-site changes etc) – In-house or External agency?

Is there a process in place, how SEO recommendations will be implemented to the site?

Did you get any media coverage in the past? if so, when, why, and by whom?

Did you run any other companies in the past? Have any personal background stories that are appealing?

What sectors of your market do you resonate well with?

Did you have any famous customers or clients?

Have you done any charity work? Are there any non-profit causes you believe in that you would like to partner up with and promote?

How long have you been in business?

How many employees do you have?

How fast has your company grown?

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